Xiaomi´s first appearance as exhibitor in Barcelona´s Mobile World Congress
This has been Xiaomi´s first appearance at Barcelona´s MWC, and all eyes were on the brand some people compare with Apple in China, backed up with the solid performance they had last year
“Even though Xiaomi is not releasing any new phones at MWC, it’s a good opportunity to show the world the range of products they have” “Consumers outside China may not be as familiar with Xiaomi’s existing ecosystem and the range or products that they have.”
“Xiaomi’s global sales were solid in 2017, and its performance in China was also good,” Xiaomi’s founder and CEO Lei Jun said on his official Sina Weibo account, citing data from IDC that showed its Chinese shipments surged 57.6 per cent in the Q4 last year despite the country’s 15.7 per cent slump in smartphone shipments.
“As long as Xiaomi continues to produce good products that touch the hearts of consumers and are priced reasonably, it will surely win the hearts of Xiaomi fans and will return to the top sales spot in China,” he said.
Xiaomi’s booth at MWC is about 100 square metres in size, bigger than most start-ups but much smaller than tech giants like Samsung and Huawei. The company is showcasing a range of its products, including smartphones, electronic gadgets like earphones and robots, as well as smart TVs. There is also an area for the visitors to try out its electric scooters.
Xiaomi lost its sales crown and fell to the fifth place in China in 2016, with its market share also halving to 8.9 per cent from the prior year, according to IDC.
“2017 has been an extraordinary year for Xiaomi. It was a turnaround year, but more importantly a leapfrog year – a critical year in breaking new ground for our future as we embark on a new journey,” Lei said to employees during a year-end gala in February. At the time, he also set the ambitious goal of retaking the top spot in the domestic market within 10 quarters.
Jupiter Zheng, vice-president of research with Zhongtai International Securities, said it is still unclear whether Xiaomi plans to list its entire business or just certain segments like smartphones.